Guinness Africa: Made of Black

August 31, 2014Filed under Film and Alcoholic Drinks

Diageo unveiled a bold new Pan African campaign, #madeofblack, via a four hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS® Made of More™ platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. A first for GUINNESS and MTV Base, the four-hour takeover featured #madeofblack stunts, guest appearances from Fuse ODG and Phyno amongst others, and the premier of the new GUINNESS #madeofblack commercial. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa.


Advertising Agency:AMV BBDO, London, United Kingdom
Creative Director:Mike Schalit
Copywriter:Mike Sutherland
Art Director:Antony Nelson
Production Company:Rogue Films
Director:Sam Brown
Producer:James Howland
Postproduction Company:The Mill
Audio postproduction:Wave
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