Bimbo Nutrella: Friendly Mirror

August 07, 2014Filed under Outdoor and Food
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To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women. The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.

Advertising Agency:Africa, São Paulo, Brazil
Executive Creative Director:Sergio Gordilho
Creative Directors:Andrea Siqueira, Jeferson Rocha
Copywriter:Thomas Davini
Art Directors:André Batista, Jeferson Rocha
Agency Producers:Valdir Santos, Rodrigo Ferrari
Client Services:Cintia Hachiya, Isabela Melo, Julia Alves de Lima
Media:Eduardo Ferreira, Natassia Grieco, Carlos Guerra
Planning:Marcio Beauclair, Mahira Oliveira
Production Company:Santa Transmedia
Producers:Rafael Klein, Renata Munaretto
Direction:Pedro Mahfuz
Executive Production:Amadeu Caringi
Editing:Santa Transmedia
Post Production:Santa Transmedia
Sound Design:Fita Sound Design
Approved by:Alejandro Hernández, Renata Araujo, Fernanda Bordini
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