Milk West: Snack Time - Camping, Snack Time - Emergency Room, Snack Time - Airport

July 24, 2014Filed under Online and Non-alcoholic Drinks

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk.


Advertising Agency:DDB, Vancouver, Canada
Executive Creative Directors:Dean Lee, Cosmo Campbell
Creative Director:Josh Fehr
Associate Creative Director:Neil Shapiro
Copywriter:Neil Shapiro
Art Director:John Larigakis
Client Services Director:Patty Jones
Account Director:Svetlana Connolly
Account Coordinator:Natasha D’Souza
Strategy:Rob Newell, Matt Nelson
Social Media Strategy:Derek Lau, Jacqueline Lee
Audio House:Wave Productions
Audio House Producer:Craig Warrian
Sound Design:Craig Warrian
Voice Over Talent:James Heguchi, Adrian Petrew, Brian Drummond, Donny Lucas, Jason Simpson, Kelly Sheridan
Animation Company:Yeti Farm Creative
Animators:Todd Ramsay, Svend Gregori, Jon Izen, Vincenzo Zumpano, Brad Gibson, Daniel Falk
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