This ad is the latest addition to the brand’s £12million multi-media McVitie’s Sweeet™ ad campaign launched in February 2014, created to celebrate everyday moments made that little bit better with a McVitie’s biscuit. Set to the well-known ‘Mnah Mnah’ tune, the 30 second advertisement opens in a family living room, with two children sitting on the floor after school.
Mum places a packet of BN biscuits on the sofa behind them and invites them to enjoy an afternoon tasty treat. The packet is opened and out pops a wide eyed baby owl creating unexpected excitement and happiness for a moment before crunching into the crispy sandwich biscuit, enjoying the cheeky wink of a McVitie’s.
Creative Director:Nils Leonard, Jonathan Marlow
Art Director:Chris Chapman
Copywriter:Andrew Singleton, Ben Buswell
Client:Sarah Horowitz, Senior Brand Manager, Sarah Heynen
Agency Producer:Ange Eleini
Business Director:Jon Lawton
Account Manager:Victoria Monaghan
Media Planner:Nicola Tracey
Production Company:Passion, Raw