Cell C - Voicemail: Don't hang up

July 07, 2014Filed under Film and Communication Services

The problem, Cell C noticed that its users weren’t leaving voice message anymore. Instead they were just hanging up, resulting in a loss of revenue. The insight we uncovered was that a simple voice message can be powerful and intimate, depending on what’s being said and who’s saying it. Our solution was to showcase the impact a voice message can have on a person when you take the time to leave one. The results. Less people hung up, resulting in an increase in revenue for our client.

Advertising Agency:Fcb Johannesburg, South Africa
Executive Creative Director:Stuart Stobbs
Creative Director:Matthew Barnes, Toni Hughes
Art Director:Mark Livni, Leon Curling-Hope
Copywriter:Mbeu Kambuwa
Director:Helen Raine
Cinematography:Kim Hinrichs
Editor:Jonty Pressinger
Production House Producers:Jason Plumbly, Wilmare Rautenbach, Benjamin Kaufman
VFX Operator:Jonty Pressinger
Stylist:Kaley Meyer
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