Ambev Skol: Ice Pack

July 02, 2014Filed under Direct Marketing, Design and Alcoholic Drinks
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Skol beer launches six-pack made of ice Skol made the first ice pack in the world. The unique packaging, totally made of ice, was signed by F/Nazca Saatchi & Saatchi and chills without freezing the beer. The novelty was distributed for the first time to Russian tourists in Cuiabá, one of Brazil's hottest capital cities, to refresh the European fans accustomed to harsh winters.

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