Unilever Knorr: Inspiring Kitchen

June 16, 2014Filed under Promo, Direct Marketing, Design, Online, Mobile and Food

Line of beautiful kitchen accessories: dishcloths, aprons, mitts, fridge magnets, plastic bag dispensers that besides being beautiful and useful, also functioned as the key to an app that brought recipes totally customized from analyses performed by the smartphone's GPS. Explain why the creative execution was relevant to the product or service.

Advertising Agency:Borghi/Lowe, Sao Paulo, Brazil
Creative Director:Fernando Nobre, Fabio Brigido
Art Director:Piu Afonseca
Copywriter:Pedro Corbett
Illustrator:Gustavo Rinaldi, Piu Afonseca
Executive Creative Director:José Borghi, Fernando Nobre
Graphic Producer:Walmir Coronate, Douglas Almeida
Art Buyer:Gisele Miranda
Account team:Luis Lui, Robert Filshill, Paula Borges, Marina Camargo
Planning:Gabriela Soares, Thaís Frazão
App Tecnology:APPlause Mobile
App Development:Fabiano Assanuma
Client Approval:Joao Campos, Ana Paula Duarte, Isabella Rizzo, Mariana Tunis
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