Toni&Guy Sea Salt Texturising Spray: Bring the sea closer

June 21, 2014Filed under Mobile and Health, Beauty, Pharmaceutical

Toni&Guy Spray contains sea salt, so it literally brings sea closer to you. To deliver this idea we created mobile ad with a digital seashell, which works as a real one thanks to smartphone built-in technologies. The idea was done with the help of accelerometer and gyroscope, which recognize phone’s position. Depending on position mobile ad either plays the sound or stops it revealing the product. Visit the project page: Mobile version:

Digital Creative:Maria Gelman, Maxim Kayumi
Digital Producer:Pavel Pecherskikh
Designers:Nikolay Bastrakov, Olga Sen
Programmer:Anton Platonov
Technical Director:Alexander Rybyakov
Account Manager:Anna Levant
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