Taking as an insight the need for a balance between technology and a healthy physical life for kids, the agency developed a series of special toys, as promotional accessories for the TabKids. The Smart Toys came with movement sensors that measured the time kids play in real life, and turned that time into time they could play with their TabKids. So the more kids play physically, the more they can play with technology.
Executive Creative Director:Paulo Areas
Creative Directors:Alvaro Rodriguez-Solano, Ricardo De Santiago
Art Director:Diego Rodríguez Fraile
Copywriter:Cristina Alonso del Río
Technology Director:Roberto Torres