Rolling Stone Magazine: Elvis DNA sound

June 04, 2014Filed under Promo, Direct Marketing, PR, Radio, Online and Media, Publications
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To celebrate the 60th anniversary of Elvis Presley´s music career We took Elvis’ hair, extracted his DNA code and, using special software, transformed the data into a music score.

Advertising Agency:Grey, Sao Paulo, Brazil
Creative Director:Daniel Pérez Pallares
Art Director:Lucas Heck
Copywriter:Federico Russi, Daniel Pérez Pallares
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