P&G Gain Laundry Detergent: Eyes vs Nose

June 02, 2014Filed under Outdoor, Print and Other

L: I'm dying to be with you.
R: I'd rather die than be with you.
Smell As Great As You Look. Gain Fresh Scent

L: Son, Welcome to Wall Street.
R: Son, let me show you the way to the street.
Smell as Great As You Look. Gain Fresh Scent.

Advertising Agency:Lapiz/Leo Burnett, Chicago, USA
Creative Director:Laurence Klinger, Fábio Seidl, Maru Bernal
Art Director:Gaston Soto
Copywriter:Omar Sotomayor
Illustrator:4 Humans
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