Nar Mobile: Donor Cable

June 11, 2014Filed under Promo, Direct Marketing and Electronics, Technology
views
0
comments

The Donor Cable bracelets were given away with Android smartphone purchases at Nar stores around the country, and mobile blood donation centers were parked nearby to catch phone buyers while the issue was on their mind.
The campaign increased the nation's blood donation rate an astounding 335 percent, earning widespread attention and goodwill along the way.

 

Advertising Agency:Y&R, Moscow, Russia
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|