MSC Cruises: Keep on Discovering

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MSC Crociere opens a new discovery season and launches its new Brochure and Product Book with a viral video titled “Keep On Discovering”. Overviewing a range of pictures that show the most comfortable spaces within the ship, the video describes all the sensations of a trip lived in teenage years, made of strong emotions and of uncomfortable situations at the same time. It’s just an illusory contrast, because on an MSC ship you can still live strong emotions without sacrificing the comfort of a vacation for “grown-ups”, who keep on looking for new emotions. The video compares the memories of the first teenage trips, recalled with a smile and a bit of nostalgia, with the the experience (which is very different, but still emotionally involving) of an exclusive cruise. Anyone who’s happened, at least once in a lifetime, to sleep on an improvised bed, to clock up the miles and stay under the sun for hours to see a concert or to save food provisions for camping from an ant attack, will surely empathize with MSC Crociere’s video: and while the words describe moments of an often uncomfortable, but free and exciting youth, the pictures show how it is possible to still enjoy the pleasure of discovery and adventure while indulging in the comfort of an exquisitely Mediterranean cruise.
Advertising Agency:Mosaicoon, Palermo, Italy
Creative Director:Davide Iacono Cassarino, Vito La Brocca
Art Director:Vito La Brocca
Copywriter:Davide Iacono Cassarino
Director:Raffaele La Franca
Client Service Director:Pietro Sorce
Project Manager:Fabiana Cumia
Editing:Manfredi Bernardini
Music by:Alessio Miceli
Agency Producer:Annalisa De Simone, Lucia Vesco
Head Of Media:Marco Imperato
Seeders on project:Gabriella Trapani, Valentina Alba, Giovanni Conigliaro
Digital Pr:Laura Averna
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