To release Pernod Ricard's new product, Montilla Esquente, a ready-to-drink alcoholic beverage with honey and lemon mix, NBS placed an ad printed in a special plastic bag that turns into a disposable ice cubes bag. It’s simple: fill ad with drinking water, place it on the freezer and after it’s frozen, just remove the cubes and use them to enjoy a very cold Montilla Esquente.
Creative Director:Carlos Andre Eyer, Cassio Faraco, André Lima
Art Director:Daniel Scheiner
Copywriter:Rafael de Miranda
Print Producer:Alexandre Oliveira
Planner:Gisela Toledo, Gabi Bianco
Client Services:Alexandre Grynberg, Paula Malvezzi, Samantha Kechichian