Kia Optima / Kia Sorento: For One Month, Let's All Be Fútbol Fans

June 09, 2014Filed under Film and Automotive

As one of FIFA’s Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for fútbol in a new brand campaign for the 2014 World Cup.

This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S. And while most World Cup advertisers will focus on the “avid fan” through athlete-centered messaging, Kia’s approach excites the avid fan while making introductions for the "casual fan." In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of “fútbol” for the month.

Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Let’s All Be Fútbol Fans. The three spots are titled "Man Cave," "Lesson" and "Sports Bar."

Advertising Agency:David&Goliath, Los Angeles, USA
Chief Creative Officer:David Angelo
Executive Creative Director:Colin Jeffery
Creative Director:John O'Hea, Tim Adams
Art Director:John O'Hea, Mike Cornell, Rojelio Cabral
Associate Creative Director:Chip Waters
Copywriter:Chip Waters, Andy Sciamanna
Head Of Production:Carol Lombard
Managing Director:Carol Lombard
Executive Producer:Christopher Coleman, Emma Wilcockson, Asher Edwards, Jessica Entner
Managing Partner:Brian Dunbar
Director Of Client Services:Brian Dunbar
Group Account Director:Brook Dore
Account Director:Mike O'malley
Account Supervisor:Stacy Garibay
Account Coordinator:Lauren Kelley
Executive Director:Seema Miller
Head Of Planning:Seema Miller
Director Business Affairs:Rodney Pizarro
Business Affairs Manager:Tony Kim
Product Information Manager:Russ Wortman
Production Company:Mjz
Director:Craig Gillespie
President:David Zander
Producer:Martha Davis, Jonathan Carpio, Nicole Fina
Editor:Art Castle
Visual Effects:Mpc
Vfx Supervisor:Jake Montgomery
Lead Flame:Jake Montgomery
Sound Design & Mix:Massive Music
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