Kia Optima / Kia Sorento: For One Month, Let's All Be Fútbol Fans

June 09, 2014Filed under Film and Automotive
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As one of FIFA’s Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for fútbol in a new brand campaign for the 2014 World Cup.

This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S. And while most World Cup advertisers will focus on the “avid fan” through athlete-centered messaging, Kia’s approach excites the avid fan while making introductions for the "casual fan." In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of “fútbol” for the month.

Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Let’s All Be Fútbol Fans. The three spots are titled "Man Cave," "Lesson" and "Sports Bar."

Advertising Agency:David&Goliath, Los Angeles, USA
Chief Creative Officer:David Angelo
Executive Creative Director:Colin Jeffery
Creative Director:John O'Hea, Tim Adams
Art Director:John O'Hea, Mike Cornell, Rojelio Cabral
Associate Creative Director:Chip Waters
Copywriter:Chip Waters, Andy Sciamanna
Head Of Production:Carol Lombard
Managing Director:Carol Lombard
Executive Producer:Christopher Coleman, Emma Wilcockson, Asher Edwards, Jessica Entner
Managing Partner:Brian Dunbar
Director Of Client Services:Brian Dunbar
Group Account Director:Brook Dore
Account Director:Mike O'malley
Account Supervisor:Stacy Garibay
Account Coordinator:Lauren Kelley
Executive Director:Seema Miller
Head Of Planning:Seema Miller
Director Business Affairs:Rodney Pizarro
Business Affairs Manager:Tony Kim
Product Information Manager:Russ Wortman
Production Company:Mjz
Director:Craig Gillespie
President:David Zander
Producer:Martha Davis, Jonathan Carpio, Nicole Fina
Editorial:Spinach
Editor:Art Castle
Visual Effects:Mpc
Vfx Supervisor:Jake Montgomery
Lead Flame:Jake Montgomery
Sound Design & Mix:Massive Music
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