Electrolux: Best Mother’s Day present

June 04, 2014Filed under Promo, Online and House, Garden, Pets
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Film promoted by Electrolux to celebrate Mother's Month. The tribute took place during a flight and represented an exception in the airline's menu: they served to a young passenger a lasagna carefully prepared by her mother. The action created by F/Nazca Saatchi & Saatchi inverted the traditional role of children giving presents to their mothers, just as a reminder that the greatest gift for a mother, is simply being a mother.

Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creative Director:Fabio Fernandes, Eduardo Lima
Creative Director:Theo Rocha, Pedro Prado
Copywriter:André Brandão, Isaac Serruya
Art Director:Marcelo Ribeiro
Account Supervisor:Marcello Penna, Marco Piza, Gabriela Marques, Luiza Gauss
Planner:José Porto, André Foresti, Marcelo Bazan, Flavia Nogueira
Médias:Fábio Freitas, Adriana Roza, Luana Gallizzi, Fernando Froio
Agency Producer:Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Production Company:Big Bonsai
Director:Adriana Yanez
Director Of Photography:Bruno Tiezzi
Executive Production:Big Bonsai
Editor:Juliana Munhoz
Sound Production:Ganzah
Project Director:Aline Verissimo
Project Manager:Beatriz Agnelli
Content Manager:Rogério Soares
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