C&A: Fashion Lock

June 11, 2014Filed under Media, Promo, Online, Mobile and Retail Services

By locking the hangers, that was exactly what we did. To unlock the hangers, women needed to go to a Facebook app on C&A's Fan Page and like a look.
Each lock had a secret combination of likes. When the right combination of likes was reached, every woman who liked it received a key by email. The first one to get to the store and scan the key on the hanger unlocked it and won a unique look.

Advertising Agency:DM9DDB, São Paulo, Brazil
Chief Creative Officer:Marco Versolato
Art Director:Antonio Sandes, José Ferraz
Copywriter:Danilo Dualiby, Lucas Guratti
Motion Designer:Marco Loschiavo
Photographer:Sergio Prado
Project Director:Cristiane Rojas, Denis Gustavo
Project Manager:Pedro Rais, Ana Luiza Ceolin
Art Buyer:Clariana Costa, Alessandra Salles
Account Director:Cláudia Almeida, Cristiane Rojas, Patricia Vieira, Ana Claudia
Advertiser:Thais Lima, Patricia Elias, Mariana Toledo
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