By locking the hangers, that was exactly what we did. To unlock the hangers, women needed to go to a Facebook app on C&A's Fan Page and like a look.
Each lock had a secret combination of likes. When the right combination of likes was reached, every woman who liked it received a key by email. The first one to get to the store and scan the key on the hanger unlocked it and won a unique look.
Chief Creative Officer:Marco Versolato
Art Director:Antonio Sandes, José Ferraz
Copywriter:Danilo Dualiby, Lucas Guratti
Motion Designer:Marco Loschiavo
Project Director:Cristiane Rojas, Denis Gustavo
Project Manager:Pedro Rais, Ana Luiza Ceolin
Art Buyer:Clariana Costa, Alessandra Salles
Account Director:Cláudia Almeida, Cristiane Rojas, Patricia Vieira, Ana Claudia
Advertiser:Thais Lima, Patricia Elias, Mariana Toledo