Every year, 2500 children are diagnosed with type 1 diabetes in France, a disease that affects their health, family and social lives.
Every year the AJD (Young Diabetics Association) organizes a race to focus attention on Type 1 Diabetes. Sport is a great way to get the association’s message across. This year, to make sure the message is talked about even more, BEING France helped them open the race up to all runners, and made it digital.
Thanks to Smartphone GPS, and by downloading the free "Run for AJD" mobile app, each runner runs the shape of a letter of the alphabet and then posts it on their social network of choice.
The letter is then uploaded to the http://runforajd.fr/ site and helps write, letter after letter, a manifesto that will later be sent to journalists, politicians, and the public as a call to action on the part of the AJD.
Download the app and run for AJD : https://itunes.apple.com/gb/app/run-for-ajd/id838836097?mt=8
Chief Creative Officer:Alasdhair Macgregor-Hastie
Creative Director:Elzear De Trentinian
Art Director:Antoine Montes
Mobile app production:Odb