Water is Life: The Drinkable Book

May 02, 2014Filed under Promo, Direct Marketing, Design and Public Interest, NGO

The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world. 

Each book is printed on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli. 

Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.

This filter paper will revolutionize water purification. It costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water, and each book is capable of providing someone with clean water for up to 4 years.

Advertising Agency:DDB, New York, USA
Chief Creative Officer:Matt Eastwood
Executive Creative Director:Menno Kluin
Group Creative Director:Andrew Mckechnie
Producer:Nina Horowitz
Associate Cd:Sam Shepherd, Frank Cartagena
Art Director:Sam Shepherd
Copywriter:Frank Cartagena
Director:Kyle McMorrow
Head of Content TVP:Ed Zazzera
Designer:Brian Gartside, Juan Carlos Pagan, Aaron Stephenson
Print Producer:Ralph Navarro
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