War Child: Surrogaid

May 18, 2014Filed under Online and Public Interest, NGO

The newly rolled out campaign promises to allow mothers here to literally feed, comfort and care for children there – all with just a few simple clicks online. However, when visitors actually attempt to connect to a live Surrogaid stationed abroad, they’ll be delivered the campaign’s payoff: “You can’t donate motherhood. But you can donate money”. http://surrogaid.org


Advertising Agency:John St, Toronto, Canada
Executive Creative Director:Stephen Jurisic, Angus Tucker
Art Director:Marie Richer, Brad Wilson
Copywriter:Jamie Umpherson
Producer:Cas Binnington, Isil Gilderdale,  Greg Benedetto
Account Service:Laura Rodriguez
Strategic Planning:Laura Robbins
Director:Jono Hunter, FamilyStyle
Executive Producers:Harland Weiss, Donovan Boden, Liz Dussault,  Erin Kuttner & Amanda Lariviere
Dp:Brett Van Dyke
Digital Production: Jam3

Creative Director: Adrian Belina

Executive Producer: Graham Budd
Designer: Vinicius Araujo

Director Of Creative Technology: Mikko Haapoja

Tech Lead: Aaron Morris
Developer: Elliot Kwan
Developer: Alvaro Lemus
Offline House:School Editing
Editor:Mark Morton
Assistant Editor:Lauren Piche
Transfer:Alter Ego
Colourist:Conor Fisher
Online House:Fort York VFX
Online Artists: Ernie Mordak, Andrew Rolfe
Online Assistant: Jason Pereira
Audio House:Apollo Studios
PostAudio Producers:Tom Hutch, Benedicte Leclere
Music Producers:Yan Dal Santo, Daenen Bramberger
Composer:Harry Knazan, Armen Bazarian
Engineer:Harry Knazan
Sound Designer:Armen Bazarian
Casting:Jigsaw Casting Ltd
Casting Director:Shasta Lutz, CDC
Illustrator:Clint Ford
Media Partner:Grassroots Advertising
Public Relations:Social Lab (David Jones), AJ Media (Alyssa Siegel)
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