Unilever's Wall's Ice Cream launched a new global brand idea "Goodbye Serious" in 2013 to give the much-loved global brand a more relevant role in today's relentless world. Everyone has little moments in their day when they need to say 'goodbye to serious' and Wall's is aiming to own these moments with their range of joyful ice creams.
Our objective was to say 'goodbye' to serious, within the context of urban life.
Creative Director:Alfonso Diaz
Art Director:Juanita Delvasto, Mario Leon
Copywriter:Juan Sebastian Caicedo