This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area.
Creative Director:Diego Lanzi, Rodrigo Costas Ferreira
Art Director:Rodrigo Ponce, Adolfo Lazo
Copywriters:Diego Lanzi, Rodrigo Costas Ferreira
Additional Credits:Daphne Jager, Lourdes Garavito, Anner Aparicio, Fernando Salgado, Carlos Arriola