If you had just bought the worlds largest TV, would you ever want to leave home again? So, if you were going to spend all of your time indoors, why would you need you outdoors stuff anymore? Saatchi X Dubai created a character (Big Ali Quinn) who decided to give away all his outdoor stuff for free and got the entire city talking about him.
Creative Director:Colman Shiel
Art Director:Keith Lawler
Copywriter:Keith Lawler, Colman Shiel