S7 Airlines: Catch A Plane

May 22, 2014Filed under Promo, Mobile and Transport, Tourism

To increase number of frequent flyer program and inform about S7 Airlines and Oneworld alliance destinations, we launched the branded iPhone application — Catch-a-plane — and managed to run the biggest promotion ever. Every smartphone user all over the world may catch free miles when S7, BA, Cathay Pacific, Quatar or any other One World plane passes by.

The only thing you need to do is to keep the app in a background mode, like email or alarm clock apps. Thanks to the combination of GPS technology and flight timetable, the app keeps track of all S7 and Oneworld alliance plane locations relative to the user. Whenever plane flies over the mile collector’s head, he or she gets free miles (we “loaded” 5 million bonus miles onboard all planes). The more miles you “catch”, the more miles you get for your further trips.

Advertising Agency:Leo Burnett Moscow, Russia
Creative Director:Grigory Sorokin
Art Director:Grigory Sorokin, Michail Derkach
Account Director:Ekaterina Gavricheva
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