RAPP: Christmas Bulbs

May 13, 2014Filed under Direct Marketing, Design and Agency Self-Promo
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Task

Create an agency greeting card that:
- Demonstrated our ability, as CRM specialists, to develop highly targeted solutions
- Won't end up in the bin after the celebrations
 

Solution

Custom made Christmas Lights
- Designs were based on our clients' individual personality/likes
- Each bulb hand-painted and marked as a number in the collection
 

Results

- 3 new business leads
- Invitation to bid for a multinational oil and gas business
- Our FB page recorded an all-time high for 2012 in terms of reach, viral ability and engagement
- More importantly, we showed that DM could be just as relevant in a digital world

Advertising Agency:RAPP, Kuala Lumpur, Malaysia
Creative Director:Edward Ong, Jeff Ooi
Art Director:Chan Guay Chin, Walter Teoh, Jeff Ooi
Illustrators:Erika Lee, Walter Teoh, Maman Rosnan, Shieko, Radzi Ali, Huey Ling, Wang Soo Fun, Justine Yan, Mat Arif, Calvin Hui
Typographer:Calvin Hui
Photographer:Jeremy Song
Print Producer:Moey Huey Ling
Color Separation:Pioneer Graphic Scanning
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