Mas Por Mas: Paper Towel Dispenser News

May 22, 2014Filed under Promo, Direct Marketing and Media, Publications
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To drive website traffic to Mexico’s largest free newspaper, Más por Más, FCB Mexico freshened up the bathroom with a unique paper towel machine. Placed in different corporate bathrooms, malls and cinemas, the dispenser prints a paper towel with the latest news straight from the site’s live feed using special ink.

Advertising Agency:FCB, Mexico City, Mexico
Vp:Ignacio Zuccarino
DC:Lucho Sánchez, Ruy Zuñiga
Copy:Abraham Martinez
Art Director:Rafael Betancourt, Edgar Rodríguez "Dunga"
Production House:Lemon Films
Director:Julio Carlos Ramos Zapata
Producer:Urtzi Alejandre
Audio Design:Mco
Post Production:Organika
Technology and Device Design:Plim
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