Mas Por Mas: Paper Towel Dispenser News

May 22, 2014Filed under Promo, Direct Marketing and Media, Publications

To drive website traffic to Mexico’s largest free newspaper, Más por Más, FCB Mexico freshened up the bathroom with a unique paper towel machine. Placed in different corporate bathrooms, malls and cinemas, the dispenser prints a paper towel with the latest news straight from the site’s live feed using special ink.

Advertising Agency:FCB, Mexico City, Mexico
Vp:Ignacio Zuccarino
DC:Lucho Sánchez, Ruy Zuñiga
Copy:Abraham Martinez
Art Director:Rafael Betancourt, Edgar Rodríguez "Dunga"
Production House:Lemon Films
Director:Julio Carlos Ramos Zapata
Producer:Urtzi Alejandre
Audio Design:Mco
Post Production:Organika
Technology and Device Design:Plim
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency