Kafa Lebanon: Driving Change – A very disturbing taxi ride

May 21, 2014Filed under Media, Promo, PR, Online, Mobile, Other and Public Interest, NGO

In order to encourage more women in Lebanon to speak up against domestic violence, OgilvyOne Dubai, with the support of Kafa, conducted a social experiment inside a women’s only taxi and created an online video.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Regional Director:Nabil Moutran
Creative Director:Sally Tambourgi
Art Director:Nadine Hallak
English Copywriter:Dylan Kidson
Arabic Copywriter:Maya Elkai
Account Supervisor:Carina Aoun
PR Account Executive:Sophie Wordley
Producers:Amin Soltani, Carmel Missilmany
Director:Emile Slailaty
Production House:Déja Vu Dubai
Editor:Souheil Zahreddine
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