The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a “virtual carpet”, which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms.
More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores.
Executive Creative Directors:Fabio Fernandes, Eduardo Lima
Creative Director:Theo Rocha
Head Of Art:Joao Linneu
Copywriter:Joao Paulo Testa
Art Director:Ricardo Pocci
Account team:Marcello Penna | Marco Piza, Florencia Lear, Valéria Coutinho
Planner:José Porto, Douglas Nogueira, Caio Felipe
Media Team:Fábio Freitas, André Gramorelli, Luana Gallizzi, Vanessa Higueras, Henrique Fogaça
Integrated production:Juliana Hasegawa
Project Director:Aline Verissimo
Project Manager:Thais Villela
Technology:Vetor Zero, On Interactive
Art Buyer:Edna Bombini, Juliana Gardim
Illustrator:Vetor Zero, Estudio Romeu E Julieta