The movie Fight Club was released in 1999, a pre-social media era. The movie's antagonist (Tyler Durden) played by Brad Pitt was literally talking about our possessions, and how they can dominate and take over our lives. Fast-forwarding to the present there might be something else that made us slaves to our possessions. Putting Tyler Durden's statement in a whole new perspective.
Creative Director:Ton Meijdam
Art Director:Ton Meijdam, Hartmut Kowalke