German Red Cross Blood donation appeal: Mutspende - Give Blood, Give Hope

May 22, 2014Filed under Integrated and Public Interest, NGO

In this campaign for the German Red Cross, Germany's most famous football players donated hope to sick children by giving blood. On the labels of the blood bags the young patients could see which of their football idols helped them win their fight.

Advertising Agency:Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers:Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director:Felix Fenz
Art Director:Savina Mokreva
Copywriter:Robin Stam
Concept:Victor Segovia, Javier Gelpi de Fez.
Director:Soeren Brandenburg.
Photographer:Olaf Heine.
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