Fundação Pró-Sangue spreads the “Blood Charger Posters” around Sao Paulo city Campaign created by Publicis Brasil makes it possible to the population to charge their cellphones and uses figurative language to remind the importance to help those who are in need. The interactive campaign shows a stretched arm from which a red wire comes and allows anyone to charge a cellphone. At the same time, reminds of the blood donation.
The phrase says: “You can count on us when you need us. Can we count on you? Donate.” The goal of the campaign is to draw attention to the importance of embrancing this cause even before of the World Cup coming up. That’s because during such huge events, it’s common to think that – donating blood – is not a priority and we need to renew the bloodstocks in hospitals and other health institutions.
Creative Director:Hugo Rodrigues, Leo Macias, Kevin Zung
Art Director:Rodrigo Guaxupé
Account Manager:Gabriela Borges, Amanda Sampaio, Leila Correia
Media:Iuri Maia, Marcela Isa
Production:Rita Vilarim, Emerson Russo e Thiago Loureiro
Art Buyer:Selma Momosse, Natalia Souza
Post Produção:Burti, Adriano Idas, Laurêncio Vilela