FIAT 500 Electronic Brakeforce System: Hospital, Bank, Restaurant

May 22, 2014Filed under Print and Automotive

Not Stopping in time can change everything.

To demonstrate that having a car with the best brakeforce system is important, we decided to create fun real life situations in which not stopping in time could change everithing.

Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Alvarado
Creative Director:Ricardo Uribe, Julián Andrés Núñez, Juan Carlos Sosa
Copywriter:Sebastián Cuevas, Andrés Luque
Art Director:Marcela Zapata
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