Dorina Nowill Foundation: The Blind Book

May 20, 2014Filed under Direct Marketing, Design and Public Interest, NGO

DM9Sul creates The Blind Book project for Dorina Nowill Foundation

Initiative features first work launched in Brazil with totally original stories in Braille by major Brazilian authors

DM9Sul is responsible for The Blind Book campaign for the Dorina Nowill Foundation for the Blind. The project features the launch of the book, a work comprised of totally original texts from leading authors of contemporary Brazilian literature, published first in Braille. Luis Fernando Verissimo, Lya Luft, Eliane Brum, Ivan Martins, Fabrício Carpinejar, Martha Medeiros, Tati Bernardi, Carlos de Brito e Mello, Antonio Prata and Estevão Azevedo were the authors invited to write texts for the initiative, based on the theme "Everything we cannot see".

The goal of the initiative is to make people aware of the need for universal access to culture, since 95% of the works currently available in the Brazilian publishing market do not have versions in Braille. "Besides raising awareness, the project seeks to engage society in helping change this reality," says Márcio Callage, CEO of DM9Sul. The initiative has received sponsorship from Novo Nordisk, a Danish healthcare company.

By publishing original texts only in Braille, the project endeavors to reproduce the anguish that visually impaired people experience when theyhave a non-accessible work in their hands. It is through this stirring up ofawareness, via the sensation generated by surprise and curiosity that the initiative seeks to transform the current situation.

The Dorina Nowill Foundation has one of the largest Braille printing presses in Brazil and has already produced over 6,000 titles and printed two million volumes in Brazil, in addition to 2,500 works in audio and approximately 900 other accessible digital titles. Nevertheless, these numbers are still not sufficient to meet the needs of the Brazilian market. "We want to challenge publishing companies to make newly launched printed books also available in accessible formats, enabling total access to culture," says Adermir Ramos da Silva Filho, President of the Dorina Nowill Foundation.

The Blind Book arrives on the Brazilian marketin this month and will be sent to the main public libraries in the country. The work is also available in audiobook format and has a microsite with complete information about the project. The page, with a version only in Portuguese, will offer films of visually impaired people reading the published texts, an option for downloading audiobooks and a tweets generator in Braille, which will allow the public to post on their Twitter profiles and attract attention to the cause.

Advertising Agency:DM9Sul, Sao Paulo, Brazil
Ceo:Marcio Callage
Creation VicePresident:Marco Bezerra
Associate Creation Directors:Everton Behenck, Rodrigo Pereira
Head Of Art:João Pedro Vargas
Creation:André Blanco, Rogério Chaves, Gustavo Bilésimo
Customer Service Director:Cláudia Schneider
Customer Service:Cecilia Martines
Media Director:Silvio Calissi
Media:Renata Schenkel, Milena Bitencourt
Content Production:Anna Martha Silveira, Thais Sardá
Pr:Mariella Taniguchi, Bruna Lauermann
Audiovisual Production:Elisa Celia, Marcelo Stifelman
Digital Production:Daniel Vettorazi, Vinícius Mutterle
Website:Matheus Kramer
Graphic Producers:Debora Roth, Mariene Braga, Taisa Rosa
Illustration:João Azeitona, Mariana Valente
3d:Ricardo Rocha
Final Art:Anelise Gomes, Karoline Nunes
Film Director:Marcelo Stifelman
Producer of the film:Tape Motion
Audio Producer:Coletivo 4'33"
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