Coca-Cola: Hello Happiness

May 09, 2014Filed under Promo, Direct Marketing, Media and Non-alcoholic Drinks

To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth -- a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.

Advertising Agency:Y&R, Dubai, United Arab Emirates
Chief Creative Officer:Shahir Zag
Creative Director:Ash Chagla, Kalpesh Patankar
Art Director:Kalpesh Patankar, Khaled Said
Copywriter:Ash Chagla, Athina Lalljee
Agency Producer:Sam Eid
Editor:Subash Mishra
Production Company:Pixel Plus Media
Production House:Dejavu
Sound Company:Mango Jam Studio
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