Coca-Cola: 2nd Lives

May 28, 2014Filed under Promo, Direct Marketing, Design and Non-alcoholic Drinks

As part of its global sustainability program, Coca-Cola has launched '2ndLives', a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.

Advertising Agency:Ogilvy & Mather, Beijing, China
Creative Director:Graham Fink, Juggi Ramakrishnan, Wilson Chow, Jiankai Lu
Copywriter:Juggi Ramakrishnan
Art Director:Chenghao Xie, Morris Ku, Yongqiang Hu, Gan He
Photographer:Xiaohang Liu
Product Designer:MAXX-Marketing
Camera:Morris Ku
Video Editor:Morris Ku
Producer:Jeff Wong, Lin Ma, Tony Liang, Zefeng Xu
Production:Mili Films
Designer:Chenghao Xie, Soonguan Poh
Product Production Coordinator:Tracy Wu
Product Design And Production:Andrew Kwan
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