BC Children's Hospital Foundation: A Sick Child Affects Everyone

May 23, 2014Filed under Media and Public Interest, NGO

BC Children's Hospital Foundation (BCCHF) and DARE Vancouver have launched an emotionally charged campaign focusing on the impact of a sick child on loved ones. The campaign, intended to raise general awareness of the hospital and its great needs, does not shy away from the painful journey experienced by parents, grandparents, siblings, extended family and friends caring for a sick child. With the knowledge that people are more likely to give when they know a child in hospital, DARE developed a series of advertisements to show the effects of illness through the eyes of those who are not suffering directly.

Advertising Agency:Dare, Vancouver, Canada
Creative Director:Addie Gillespie, Mia Thomsett
Writers:Addie Gillespie, Mia Thomsett
Art Director:Addie Gillespie, Mia Thomsett
Account Director:Natalie Wu
Planning Director:Catherine Piercy
Producer:Ann Rubenstein, Claire Khan, Alistair Abell, Alistair Abell
Director Of Communications:Stephen Forgacs
Production Company:Opc
Executive Producer:Harland Weiss, Donovan Boden, Tory Osler, Gord Lord
Director:Nicolas Monette
Audio Director:Alistair Abell
Director Of Photography:Nicolas Bolduc
Line Producer:Dwight Phipps
Post Production:Saints Editorial
Editors:Ross Birchall, Danica Pardo
Post Facilities:Alter Ego
Online Editor:Steve McGregor
Transfer Facility:Alter Ego
Colourist:Tricia Hagoriles
Executive Producer VFX:Cheyenne Bloomfield
VFX Assistant:Michelle Demelo
Audio House:Ggrp, Ggrp
Casting:Alistair Abell, Alistair Abell
Engineer:Dave Gaudet, Dave Gaudet
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