BASF Suvinil: Wall Games

May 06, 2014Filed under Outdoor, Other and House, Garden, Pets

Paint is more than just colour. It can transform and bring happiness to an environment. That’s what started us up to use Suvinil Magnetic Paint and spread game boards on walls in strategic points of the city so that people passing by could play Chess, Checkers and Peg Solitaire with magnetic pieces. Wall Games Suvinil inspired new ways of using the product while consumers were having fun.

Advertising Agency:Nbs, São Paulo, Brazil
Creative Director:Carlos Andre Eyer, Cassio Faraco, André Lima
Art Director:Raphael Lucone
Copywriter:Erick Stossel
Print Producer:Gilberto Silvestre
Rtvc:Bia Traldi, Natalia Rossi
Art Buyer:Rose Zanetti
Client Service:Alexandre Grynberg, Paula Malvezzi
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