American Apparel: WeatherForecast

May 19, 2014Filed under Online and Fashion, Clothing, Footwear

The first WeatherForecast that shows you what to wear - not a number. People always want to look good no matter the weather conditions, but don't always know how to do that. We help them, by creating an app which shows what to wear based on the weather. Displayed on a microsite or on your phone, its always there showing the latest and weather appropriate fashion trends. When the weather changes, so do the models.

Advertising School:Miami Ad School, Hamburg, Germany
Creative Director:Niklas Frings-Rupp
Art Director:Ilya Malyanov
Copywriter:Morgan Perrine
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