AfroReggae NGO Segunda Chance Employment Agency: Freedom Calendar 2014

May 23, 2014Filed under Promo, Direct Marketing, Design, PR, Other and Public Interest, NGO

"Each day of prejudice is another day without freedom." Even after doing time, former convicts are still seen with prejudice by the labor market. Each negative response that an ex-convict receives in a job interview makes him feel trapped to his past. There are so many and so frequent stories that it would be possible to fill in a calendar with all of them.

That's why we created "Freedom Calendar”: 12 ex-convicts, 365 handcrafted marks and testimonials with stories of each one of them that can be watched on the cell phone. 600 units were printed and sent to entrepreneurs, HR Directors and executive officers in general, in São Paulo and Rio de Janeiro. Freedom calendar is part of the campaign that disclosed Segunda Chance Employment Agency, the only employment agency in the world made by ex-convicts to ex-convicts.

Advertising Agency:Artplan, São Paulo, Brazil
Creative Vice President:Roberto Vilna
Creative Director:Rodrigo Moraes
Art Director:Rodrigo Moraes
Copywriter:Frederico Cruz
Photographer:Aderi Costa, Studio Do Cais
Art Buyer:Vivian Tomaz, Felipe Cunha
Producers:Bruno Werner, Ronaldo Martins, Davi Vidal, Pierre Queiroz
Retoucher:Lightfarm Brazil
Account Executive:Ana Julia Damm
Account Director:Flavia Bittencourt
Rtvc:Ana Ourique
Film Director:Carla Nobre, Beltrano Digital
Sound Design:Lucas Duque, Sonido
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