Sony: Audio Panning Radio

April 08, 2014Filed under Radio and Electronics, Technology
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The spot was broadcast during one of the most crowded rush hours in the world in order to use the car speaker system and generate a panning effect transferring the content from the left speakers to the right ones.

Advertising Agency:DDB, La Paz, Bolivia
Creative Director:Henry Medina
Art Director:Moisés Calzada
Copywriter:Bernardo Molina
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