Seub-Nakhasathien Foundation: The Virtual Fence Project

April 29, 2014Filed under Mobile and Public Interest, NGO

In the past 30 years, Thailand had lost more than a quarter of forest area. Protected forests were trespassed and turned into resorts, farms, and golf courses because the boundaries between “legal” and “illegal” were never clearly defined. Objective: Seub-Nakhasathien Foundation, Thailand’s most famous foundation to promote nature conservation, wants to find an easy way to enhance awareness and develop mechanisms to encourage active participation in the forest conservation. Idea: Since Thai tourists always check-in and share their location on their social network from their smartphones, we created THE VIRTUAL FENCE PROJECT, which allows us to virtually pin point borderlines and reclaim forest territories, using Foursquare to promote forest conservation with just a simple tap of a "check-in" button.

Advertising Agency:CJ WORX, Bangkok, Thailand
Creative Director:Thanasorn Janekankit
Art Director:Chotika Ophaswongse
Copywriter:Palap Sa-Ngaim
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