Wunderman Brazil launched Linesmen for Peace, a campaign for the São Paulo Soccer Federation (FPF), to promote peace on the soccer pitch. Soccer fans’ passion for the sport can sometimes spill out into violence. The FPF had linesmen replace their traditional yellow and red flags with white flags, the universal symbol for peace. The message is simple: There is no offside for peace. The campaign was launched during the São Paulo State Championship, one of Brazil’s largest tournaments. The initiative also includes the site www.bandeirinhadapaz.com.br and a web film, as well as posts on FPF social networks to stimulate fan engagement.
Chief Creative Officer:Paulo Sanna
Creative Director:Paulo Sanna, Adriano Abdalla, Fábio Matiazzi, Fernando Tomeu, Rafael Palermo, Joao Paulo Martins
Art Director:Andre Araujo
Print Agency Producer:Sandro Figueiredo
Project Manager:Sérgio Porro
Agency Producers:Cléo Andrade, Flavia Rocha
Producer:La Casa de La Madre