PopClik is a new brand of headphones in the U.S. and South America. They wanted to launch their brand with a fresh visual targeting young people. We developed a campaign that points out the benefits of using headphones with a good sound system: you get into your own world and keep the real world outside.
Vp Creative Director:Claudio Lima
Art Director:Eli Ferrer
Copywriter:Marlon Zanatti, Guto Monteiro
Illustrator:Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur d'Araujo