PopClik Headphones: Real World Outside

April 29, 2014Filed under Outdoor, Print and Electronics, Technology
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PopClik is a new brand of headphones in the U.S. and South America. They wanted to launch their brand with a fresh visual targeting young people. We developed a campaign that points out the benefits of using headphones with a good sound system: you get into your own world and keep the real world outside.

Advertising Agency:Y&R, Miami, USA
Vp Creative Director:Claudio Lima
Art Director:Eli Ferrer
Copywriter:Marlon Zanatti, Guto Monteiro
Illustrator:Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur d'Araujo
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