Pegas Bicycles: The Internet of the People

April 28, 2014Filed under Online and Other

The "Pegas" bicycle brand was born during the not so cool Romanian Communism. But it became a love mark back then. (probably because it was a good product in times when choices were very thin). In order to make this heritage relevant to the young audience of today (overwhelmed with choices), we created The Internet of the People. The first ever website to show how the internet would’ve been like, if invented in Communist Romania - the Pegas bicycles’ glory days. Website:

Advertising Agency:Publicis, Bucharest, Romania
Chief Creative Officer:Razvan Capanescu
Group Creative Director:Dan Frinculescu
Copywriters:Dan Frinculescu, Mihai Costache
Art Director:Catalin Paduretu
Designers:Catalin Paduretu, Ciprian Frunzeanu
Illustrator:Filip Letinu
Programmers:Constantin Bunica, Tiberiu Bucovei
Account Executive:Ada Iftodi
Account Director:Alexandra Murray
Digital Managing Director:Călin Buzea
Additional Credits:studioset.Tv
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