Movimento de Mulheres: Penny Prison

April 22, 2014Filed under Outdoor and Public Interest, NGO

Bringing down criminals with just a coin In Brazil, the matter of domestic violence is being debated by the entire population. To raise awareness to this subject, the brazilian agency "Binder" and "Movimento de Mulheres", a non-profit organization that fights for women's rights, developed an unusual display: the Penny Prison. It shows that anyone can help fighting domestic violence with just a small contribution. Each coin donated helped bringing the prison to life and putting the criminals behind bars.

Advertising Agency:Binder, Rio de Janeiro, Brazil
Creative Director:Marcos Apostolo
Art Director:Leandro Bechara, Marcelo Andrade
Copywriter:Alex Bitencourt
Photographer:Max Moure Casa 13
Print Production:Pedro Esteves
Art Buyer:Bianca Repsold, Clara Queiroz
Account Supervisor:Glaucio Binder
Planner:Flavio Cordeiro, Thomaz Malan 
Production Company:Manjubinha, Hugo Gama, Max Moure
Additional Credits:Luiz Novelino, Claudio Romano
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