Miami Ad School / ESPM: Dumb Ways to Die

April 25, 2014Filed under Film and Education
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The action creates an ode to the most awarded film in the history of the Cannes Festival to teach youngsters how to defend their ideas in meetings

At Miami Ad School/ESPM, the students learn with creatives that work at some of the best agencies in the country that defending good ideas and knowing how to argue in their favor until they are approved, produced and even aired or published is as difficult as having them. Aiming at highlighting this differential of the school, Y&R created a parody of the film Dumb Ways to Die, the most awarded in the history of the Cannes International Creativity Festival.

The Brazilian version of the lyrics to Dumb Ways to Die was adapted to the many ways an idea can die in a meeting room. According to Paulo André Bione, general academic director at Miami Ad School/ESPM, it was a great idea for the agency to seek inspiration in this campaign, which is a great reference for the young public wanting to start a creative career.

Advertising Agency:Y&R, São Paulo, Brazil
Creative Vp:Rui Branquinho
General Creative Director:Flávio Casarotti
Creative Director:Rui Branquinho, Flávio Casarotti, Marcelo Fedrizzi, Rafael Merel
Creative Team:Marcelo Fedrizzi, Rafael Merel
Account Executive:Vivianne Brafmann, Heloisa Guimarães
Planner:David Laloum
Media:Gustavo Gaion
Producers:Nicole Godoy, Mônica Andrade
Production Company:Vetor Zero, Lobo
Sound Producer:Antfood
Approval:Paulo Andre Bione
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