Gobierno de Colombia MinTic / Alta Consejería para la Seguridad Ciudadana: Andres

April 24, 2014Filed under Film and Public Interest, NGO

In Colombia, 1´665.810 cell phone were stolen yearly. 4.563 daily. 1400 homicides were caused by cell phone theft. Our objective was to change the behavior of Colombian citizens. The strategy was based on the insight: “No one would buy something that belonged to a person that was violently murdered, then, why purchase their phone? To achieve this, we reached out to mobile phone enterprises and the families of the victims. They allowed us to convert the final seconds of the victims last call in spots.

Advertising Agency:Saatchi & Saatchi, Bogotá, Colombia
Creative Director:Juan Pablo Navas, Juan Carlos González, Margarita Olivar
Art Director:Margarita Olivar
Copywriter:Juan Carlos González
Additional Credits:Los Notarios
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