Followfish Tuna: Fishing Game

April 17, 2014Filed under Film and Food

followfish is Germany’s most sustainable fish brand. They catch their tuna one by one with a fishing rod. The result: no bycatch, and no overfishing.To emphasize this unique fishing technique, we simply compared it to conventional fishing methods. And since overfishing affects the next generation especially, we did it in a very playful, yet demonstrative way. In the end we appealed to everyone’s good conscience: Which tuna do you think tastes better?

Advertising Agency:Leagas Delaney Hamburg, Germany
Creative Director:Stefan Zschaler, Michael Götz, Ole Kleinhans
Art Director:Ole Kleinhans
Copywriter:Michael Götz
Account Manager:Stefanie Buech
Producer:Alex Butaud
Sound:German Wahnsinn
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