followfish is Germany’s most sustainable fish brand. They catch their tuna one by one with a fishing rod. The result: no bycatch, and no overfishing.To emphasize this unique fishing technique, we simply compared it to conventional fishing methods. And since overfishing affects the next generation especially, we did it in a very playful, yet demonstrative way. In the end we appealed to everyone’s good conscience: Which tuna do you think tastes better?
Creative Director:Stefan Zschaler, Michael Götz, Ole Kleinhans
Art Director:Ole Kleinhans
Account Manager:Stefanie Buech