Volkswagen created a new rock and roll legend. As the official sponsor of Rock in Rio Festival, the brand launched a special model: the Fox Rock in Rio.
And to promote the car, Volkswagen invited users to take a ride on the 440 destinations around the world that helped made the rock history.
By using Google Street view, the website provides an immersive experience to music fans in Brazil.
People could access all kind of curiosities about the destinations in different formats like podcasts, Youtube videos, guitar tabs and they could assemble their own radio stations.
Volkswagen also hid a thousand tickets for the shows in the streets of Google Street View. The users followed the tips and found them all very quickly.
People also shared every step they made inside the experience with their friends. A rock'n'roll digital experience drove by the VW Fox Rock in Rio.
General Creative Director:Luiz Sanches
Creative Director:Andre Kassu, Marcos Medeiros
Digital Creation Director:Luciana Haguiara, Sandro Rosa
Art Director:Hauck Araujo, Lincoln Soares
Copywriter:Andre Arteze, Henrique Marques
Information Architecture:Luiz Felipe Fernandes, Vanessa Marques
Production Company:On Interactive, Jamute, Um Studio
Director:André Brunetta, Paulo Corcione, Andre Borba
Sound Track:James Feeler, Paulinho Corcione, Ana Flávia Daga, Césinha
Announcer:James Feeler, Paulinho Corcione, Ana Flávia Daga, Césinha
Account Executive:Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Isabela Crepaldi, Johana Quintana, Isabella Franco
Project Manager:Denise Aya
Operations Director:Victor Groba
Digital Production Director:Fernando Boniotti
Planner:Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media:Paulo Camossa, Fabio Urbanas, Kauê Cury, Raphael Vignola, Caren Dias
Approval:Axel Schroeder, Artur Martins, Fabio Rabelo, Andre Mota e Luiz Augusto de Souza