Finding the right linguistic nuances when communicating is of course just as important as finding the right colour. Which is why we have developed The Dantone Guide, a chart that introduces nuances in the Danish language (the examples have been translated). From PEACE, over UNREST, to WAR. From FINANCIAL CRISIS, over ZERO GROWTH, to UPTURN. The colours of the words follow the actual Pantone scale and the colour of each concept matches its subject. So that matters related to emotions are red/pink, financial issues are blue, environmental issues green and so forth.
Creative Director:Thomas Norgaard
Art Director:Lisbet Krøll